About Us

Our History

ALM First was founded in 1995 with the focus on financial advisory for credit union clients.

Through a strong dedication to service and risk management, ALM First grew its base beyond credit unions and has maintained lasting relationships with hundreds of credit union, bank and financial services company clients. As we grow, one thing has remained the same…our commitment to ensuring our clients meet and exceed their financial goals.

Our Core Values

Adhering to these CORE VALUES allows us to serve our clients, staff, and shareholders to the best of our abilities:

Creativity
Integrity
Service
Thought Leadership
Commitment to Excellence

Our MISSION is to provide world-class ALM, valuation and investment advisory services for our clients.

Our VISION is creating, servicing, and leading for the good of our clients.

A Proven Track Record

A healthy mix of performance, safety and soundness guide our balance sheet and investment portfolio strategies. Through proven strategies, advanced analytical systems and superior financial consulting, ALM First has earned a stellar reputation with credit unions, banks and corporation’s management, ALCOs, Boards of Directors as well as their auditors and regulators.

Creating Trusted Partnerships

Institutions put their trust in our team of financial experts to identify and manage risk, optimize their balance sheets and investment portfolios, and develop strategies to increase financial performance.

Our clients view us as a strategic partner, serving as an in-sourced extension of their finance and treasury teams, providing the necessary insight, tools and consultation for optimal balance sheet management.

Emily Hollis, CFA

Emily Hollis, CFA

Chief Executive Officer

Emily Hollis has served as a principal of ALM First since the company was established in 1995. Under her leadership, the company has steadily grown to a client base of more than 200 financial institutions representing more than $220 billion in assets.

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Mike Ensweiler

Mike Ensweiler

Principal

Mike Ensweiler is a Principal at ALM First, joining the firm in 2009. Mike leads the sales team where he develops the firm’s sales and growth strategies. 

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Travis Goodman, CFA

Travis Goodman, CFA

Principal

Travis Goodman is a Principal at ALM First, joining the firm in 2003. Mr. Goodman oversees the Advisory Services department.

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Kevin Kirksey

Kevin Kirksey

Principal

Kevin Kirksey is a Principal at ALM First, joining the firm in 2011. Mr. Kirksey oversees the Strategic Solutions Group, ALM and CPST model validations, CECL analysis, MSR analysis, and fosters many hedging strategy relationships. 

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Robert Perry

Robert Perry

Principal

Robert Perry is a Principal at ALM First, joining the firm in 2010. Mr. Perry leads ALM First’s ALM and Investment Strategy Groups and is responsible for the development of asset liability and investment portfolio themes for the firm. 

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All investing is subject to risk, including the possible loss of the money you invest.

“ALM First” is a brand name for a financial services business conducted by ALM First Group, LLC (“ALM First”) through its wholly owned subsidiaries: ALM First Financial Advisors, LLC (“ALM First Financial Advisors”); ALM First Advisors, LLC (“ALM First Advisors”); and ALM First Analytics, LLC (“ALM First Analytics”).  Investment advisory services are offered through ALM First Financial Advisors, an SEC registered investment adviser.  Balance sheet advisory services are offered through ALM First Advisors.  Financial reporting services, loan introduction services, and other special project services are offered through ALM First Analytics.  Neither ALM First nor any of its subsidiaries provide legal, tax, or accounting advice.

INVESTMENT PRODUCTS ARE: • NOT FDIC INSURED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY • NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, ALM FIRST OR ANY OF ITS AFFILIATES • SUBJECT TO INVESTMENT RISKS, INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED.