About ALM First
ALM First was founded in 1995 with the focus on financial advisory for credit union clients.
Through a strong dedication to service and risk management, ALM First grew its base beyond credit unions and has maintained lasting relationships with hundreds of credit union, bank and financial services company clients. As we grow, one thing has remained the same…our commitment to ensuring our clients meet and exceed their financial goals.
Our Core Values
Adhering to these CORE VALUES allows us to serve our clients, staff, and shareholders to the best of our abilities:
Commitment to Excellence
Our MISSION is to provide world-class ALM, valuation and investment advisory services for our clients.
Our VISION is creating, servicing, and leading for the good of our clients.
A Proven Track Record
A healthy mix of performance, safety and soundness guide our balance sheet and investment portfolio strategies. Through proven strategies, advanced analytical systems and superior financial consulting, ALM First has earned a stellar reputation with credit unions, banks and corporation’s management, ALCOs, Boards of Directors as well as their auditors and regulators.
Creating Trusted Partnerships
Institutions put their trust in our team of financial experts to identify and manage risk, optimize their balance sheets and investment portfolios, and develop strategies to increase financial performance.
Our clients view us as a strategic partner, serving as an in-sourced extension of their finance and treasury teams, providing the necessary insight, tools and consultation for optimal balance sheet management.
Emily Hollis, CFA
Chief Executive Officer
Emily Hollis has served as a principal of ALM First since the company was established in 1995. Under her leadership, the company has steadily grown to a client base of more than 300 financial institutions representing more than $490 billion in assets.
Mike Ensweiler is a Principal at ALM First, joining the firm in 2009. Mike leads the sales team where he develops the firm’s sales and growth strategies.
Travis Goodman, CFA
Travis Goodman is a Principal at ALM First, joining the firm in 2003. Mr. Goodman oversees the Advisory Services department.
Kevin Kirksey is a Principal at ALM First, joining the firm in 2011. Kevin oversees the Strategic Solutions Group, which conducts merger and acquisition services, capital planning and stress testing, ALM and CPST model validations, CECL analysis, and ALM reporting. Additionally, Kevin oversees the Operations and Technology departments.
Robert Perry is a Principal at ALM First, joining the firm in 2010. Mr. Perry leads ALM First’s ALM and Investment Strategy Groups and is responsible for the development of asset liability and investment portfolio themes for the firm.
All investing is subject to risk, including the possible loss of the money you invest.
“ALM First” is a brand name for a financial services business conducted by ALM First Group, LLC (“ALM First”) through its wholly owned subsidiaries: ALM First Financial Advisors, LLC (“ALM First Financial Advisors”); ALM First Advisors, LLC (“ALM First Advisors”); and ALM First Analytics, LLC (“ALM First Analytics”). Investment advisory services are offered through ALM First Financial Advisors, an SEC registered investment adviser. Balance sheet advisory services are offered through ALM First Advisors. Financial reporting services, loan introduction services, and other special project services are offered through ALM First Analytics. Neither ALM First nor any of its subsidiaries provide legal, tax, or accounting advice.
INVESTMENT PRODUCTS ARE: • NOT FDIC INSURED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY • NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, ALM FIRST OR ANY OF ITS AFFILIATES • SUBJECT TO INVESTMENT RISKS, INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED.