An intentional, strategic communication strategy that is consistent, authentic, and purposeful doesn’t just happen; it requires developing a plan. In this session, our experts will share best practices for successfully navigating transformational change through strategic communications. Join us to learn how your financial institution can better prepare for conversions, mergers, crisis response and more.

Learning Objectives:

• Understand the key steps involved in the communication planning process
• Identify your target audiences and which benefits are likely to impact each one
• Develop a framework for more effective communications

CPE Credit Opportunities

• Number of CPE Credits Offered: 1.2
• Delivery Method: Group-Internet Based
• Program Level: Basic
• Fields of Study: Finance
• Prerequisites: None
• There is no advanced Preparation required

Speakers:

Jessica Richardson-Isenegger
Managing Director, Strategic Solutions Group
ALM First